Sticky Content | Digital copywriting

At the Nielsen Norman workshop at London Usability Week 2010 we discovered that navigation design impacts on information architecture in interesting ways, which in turn affects copy… » more

We’re still digesting all the valuable learning we gained from Nielsen/Norman Group’s Usability Week. It was also reassuring to learn that the experts at Nielsen/Norman Group also confirmed many of the practices we already adopt as standard. » more

A distinctive tone of voice can be difficult to achieve but when it's done right it can literally win or lose you customers. I noticed a great example of a unique, friendly tone of voice » more

Writing mobile content is like writing for the web, only harder. Check out our checklist for creating effective content for reading on the move. By Martin Wake and Karyn Reidy  » more

More than half of all website usability problems are to do with text and can be resolved by copy fixes, says usability guru Jakob Nielsen. » more