Sticky Content | Digital copywriting

This thought struck me the other day when I was auditing a client’s website. They are a specialist retailer – yet when I looked at their site it was really hard to find the products.

Visual impact is key for creating optimum, effective digital content. Information design can be as important as the words on the page. It’s all about making sure your content appears in a format that shows it off to its best advantage and allows it to breathe. » more

At the Nielsen Norman workshop at London Usability Week 2010 we discovered that navigation design impacts on information architecture in interesting ways, which in turn affects copy… » more

Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite… » more

Get training and support from the industry’s leading digital copywriters, share your experiences with peers in other industries and have your work audited and monitored by online copywriting experts » more