Sticky Content | Digital copywriting

At the Nielsen Norman workshop at London Usability Week 2010 we discovered that navigation design impacts on information architecture in interesting ways, which in turn affects copy… » more

Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite… » more

Courtesy of Hoa Loranger, speaking at Nielsen/Norman Group’s Usability Week: 1. If you have sections designed for a specific group of people, write ‘For’ in front of that section. Eg don’t write: Flu information centre General public Journalists Healthcare professionals Write instead: Flu information centre For the general public For journalists For healthcare professionals » more

We’re still digesting all the valuable learning we gained from Nielsen/Norman Group’s Usability Week. It was also reassuring to learn that the experts at Nielsen/Norman Group also confirmed many of the practices we already adopt as standard. » more

Apart from all the good stuff on web writing in Hoa Loranger's session at  Nielsen/Norman Group's Usability Week, it was good to be reminded of just how clear and dominant users' scan-reading behaviour is by seeing a few videos o » more