Sticky Content | Digital copywriting

Too often, in online copy, we tell people to do something – before telling them why they should do it. So you end up with things like:

You could be forgiven for thinking that a copywriting agency would be more interested in words than numbers. But as it turns out, numbers can play a vital role in successful copywriting. The right number of points, or putting text in the right number of “chunks”, can make all the difference when it comes to getting the message across. » more

Defining and describing a tone of voice is hard enough. Getting all your writers to apply it consistently is harder again. And if your voice is part of your general brand guidelines and you’ve got to apply it to the web, it gets harder still: you’ve got to make sure your language isn’t just on brand, but also accessible, scannable, front-loaded, benefit-driven, keyword-friendly and all the rest.

Deafness Research UK is the lucky winner of our competition to win free web writing training and content support.

Ever wanted to run a user test? Celeste Buckhalter’s Usability Week seminar gave a do-it-yourself view of user testing with some excellent tips. Read some of our favourite… » more