“How can I improve my online customer support to drive down call centre costs? What can we do to the text on our product pages and forms to increase conversion rates?”

In e-commerce, well-written product pages, benefit driven descriptions, clear transactional forms and useful, findable, post-sales support can make all the difference. We’re expert in reviewing and improving the text which increases online sales and reduces customer service costs.

What is e-commerce content?

E-commerce content covers your whole online sales process from browsing to purchasing as well as encouraging repeat sales through great customer care. We specialise in three content areas:

  • online e-commerce forms: transactional forms, customer data capture, simplifying processes, improving user journeys, adding in-form help
  • product descriptions: we’ll develop product description formats that are on brand and user-friendly and help you maintain a strong online identity, even with multiple authorships
  • customer care online: we plan and improve Help pages, FAQs, user manuals and customer service emails to raise satisfaction scores and cut call centre costs

What will you get?

From reworking your Help section to injecting some personality into your product pages (even at high volumes), we’ll leave you with practical low cost ways to improve your online e-commerce content and help you:

  • make the most of cross-selling opportunities
  • grab customers’ attention
  • cut call centre costs
  • develop brand loyalty
  • sell more