"Our copy works for search engines - but sounds like it was written by one"

Digital copywriters need to be more than just great writers. They need to be able to work keywords into copy without making it feel stuffed, create engaging titles and labels without sacrificing scannability and communicate complex ideas in plain language that is also on brand. And all this in a time-poor, task-orientated environment.

Why Sticky Content?

“50% of usability fixes are copy fixes” says usability guru Jakob Nielsen.

 Got an online application form that’s suffering from high dropout rates?

Need to rewrite a catalogue of 1000 products in the next month? Need to create content for an informative microsite that’s the carrot at the end of your PPC campaign?

Online copywriters need to be more than just great writers. They need to be able to work keywords into copy without making it feel stuffed. They need to create engaging titles and labels without sacrificing scannability. They need to communicate complex ideas in plain language.

What will you get?

From FAQs to iphone apps, blog posts to marketing emails, product pages to online forms, we deliver online copy the way it should be: on brand, on brief and on time, inspired by a profound understanding of how text works online. 

Our web-writing best practice is designed to ensure that every piece of content we create is:

  • usable: intuitive, scannable, consistent
  • credible: clean, accurate, rigorous
  • in plain language: clear writing comes from clear thinking
  • on brand: in a voice that’s both web-friendly and recognisably yours
  • searchable: seamlessly incorporating keywords and engaging meta descriptions