Writing for the web

Learn to write great copy forever…in just 3 hours

What will you learn?

You’ll learn how to write quality online copy and cover a range of topics including:

  • how people read your content
  • practical tips and techniques to make your copy scannable
  • writing impactful headlines, standfirsts and links
  • benefits and features
  • how to structure longer content
 

When?

10 May , 14 June , 13 September

Trainers

Catherine Toole

co-founder and ceo of Sticky Content Ltd

Sticky Content's ceo, Catherine Toole, is a former press journalist who has spent the past 15 years specializing in web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.

A well-known speaker in the UK, Catherine runs both micro-content and content strategy seminars for the Nielsen Norman Group worldwide. She’s also a guest trainer for Econsultancy and sits on the executive committee of the British Interactive Media Association (BIMA).

Dan Fielder

head of content and co-founder of Sticky Content Ltd

Dan, a former magazine editor, is co-founder of Sticky Content with ceo Catherine Toole. As head of content, he has overall responsibility for Sticky Content’s output.

Dan designed several of Sticky Content's courses, and has delivered bespoke training to several hundred clients, including Alstom, Berghaus, Cambridge ESOL, Deloitte & Touche LLP, Lastminute.com, Natural History Museum, Nokia, SagePay and Sony.

Martin Wake

content director

Martin Wake joined Sticky Content in 2006 with over a decade’s experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. He was an editor at the Motley Fool UK website, and spent 3 years as Web Manager at the Housing Corporation, the Government’s housing regulator.

Martin’s recent work includes projects for Nokia Siemens Networks, Barclays Wealth and the Marine Stewardship Council. Martin consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy for natural search – among them KFH and Threadneedle Investments.

Testimonials

"The course was superb and I was most excited to find you all. We have been working with a previous writing consultancy in the past, but they were less web focused – I was very impressed by your digital take on things and will recommend you highly to my friends and colleagues."

"I will never look at a website in the same way again! Extremely informative, lots of practical advice, thank you."

"Really useful, engaging and practical course. The small format also makes it interactive. Don't change anything!"