Find your brand tone of voice online

How to develop an effective brand voice that will set your organisation apart 

What will you learn?

You’ll learn all about developing your brand or organisation’s tone of voice online including:

  • What is tone of voice? What difference does it make?
  • Consistency and flexibility – the key characteristics of an effective voice
  • The 3 key elements of an effective voice online
  • Finding your voice – a proven process
  • Developing tone of voice guidelines 
 

When?

14 June , 11 October

Trainers

Catherine Toole

co-founder and ceo of Sticky Content Ltd

Sticky Content's ceo, Catherine Toole, is a former press journalist who has spent the past 15 years specializing in web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.

A well-known speaker in the UK, Catherine runs both micro-content and content strategy seminars for the Nielsen Norman Group worldwide. She’s also a guest trainer for Econsultancy and sits on the executive committee of the British Interactive Media Association (BIMA).

Dan Fielder

head of content and co-founder of Sticky Content Ltd

Dan, a former magazine editor, is co-founder of Sticky Content with ceo Catherine Toole. As head of content, he has overall responsibility for Sticky Content’s output.

Dan designed several of Sticky Content's courses, and has delivered bespoke training to several hundred clients, including Alstom, Berghaus, Cambridge ESOL, Deloitte & Touche LLP, Lastminute.com, Natural History Museum, Nokia, SagePay and Sony.

Testimonials

"Really enjoyable and very useful course – thank you"

"Very enjoyable - very interesting… lots of food for thought – time to do another one of your courses now!"