Improve your marketing emails

What can copy do to encourage your customers and contacts to open, read and act?

What will you learn?

You’ll learn how to write effective marketing emails and understand the importance of:

  • subject lines that raise open rates
  • e-newsletter content strategies
  • tone of voice in email
  • identifying and avoiding common email mistakes
  • raising clickthrough rates
 

When?

9 February , 13 September

Trainers

Catherine Toole

founder and ceo of Sticky Content Ltd

A former press journalist, Catherine has spent the past 13 years specialising in Web and email content projects for a wide range of clients, including global brands, major public sector organisations and international charities. Sticky Content also provides content strategy, web writing training, and copywriting services to many of the UK's top digital agencies.

A well-known speaker and blogger, Catherine is currently writing a book on Content Strategy and co-authoring a further book on the “nine new rules of ecommerce,” to be published later in 2010.

Catherine runs content seminars at Usability Weeks around the world for the Nielsen Norman Group. She writes an expert content blog for econsultancy and sits on the British Interactive Media Committee.

Get in touch with Catherine

Dan Fielder

head of content and co-founder of Sticky Content Ltd

Since 1997, Dan has led and delivered high-quality content projects to global brands, financial institutions, government agencies and successful internet businesses. His clients have included Business Link, Curriculum Online, Heinz, Lloyd’s of London, Lloyds TSB, London Business School and Yell.com.

Dan designed Sticky Content's bespoke web-writing courses, and has delivered training to Deloitte & Touche LLP, Alstom, the Foreign and Commonwealth Office and the Science and Technology Facilities Council. He also trains for Webcredible and the Media Trust.

Dan has edited print titles for the VNU and emap publishing groups, and contributed to a wide range of national newspapers and publications, including weekly features for the Sunday Express and film reviews for Time Out Paris.

Get in touch with Dan

Testimonials

"Great course - thought provoking and I learnt a lot. Really worthwhile and useful."

"Very enjoyable - very interesting… lots of food for thought."