Writing for social media

What will you learn?

1. Introduction to the social media landscape

  • what is social media? 
  • key types of social media
  • a whistle-stop tour of the social media landscape
  • how social media has changed people’s attitudes and behaviour 
  • monitoring and interacting with the buzz

 2. Applications and challenges

  • how businesses use social media
  • social media and PR
  • social media and search
  • opportunities and threats

 3. Blogging

  • what is blogging?
  • who blogs and why?
  • practical blog-writing tips
  • what makes a great blog? 
  • etiquette and protocol

 4. Tips for using popular services

  • Twitter, Facebook, LinkedIn etc
 

When?

8 November

Trainers

Martin Wake

content director

Martin Wake joined Sticky Content in 2006 with over a decade’s experience of electronic publishing, writing and editing, specialising in the public sector, IT and finance. He was an editor at the Motley Fool UK website, and spent 3 years as Web Manager at the Housing Corporation, the Government’s housing regulator.

Martin’s recent work includes projects for Nokia Siemens Networks, Barclays Wealth and the Marine Stewardship Council. Martin consults, writes and edits for a wide range of clients on projects which involve a strong understanding of how to write to optimise copy for natural search – among them KFH and Threadneedle Investments.

Testimonials

"Great examples & engaging training"