Well-planned product pages and clear transactional processes show ecommerce customers that you care. But help text, delivery and returns information, confirmation emails and post-sales support need to be equally well-written, on-brand and optimised.
What will you learn?
You'll learn different ways to make your customer care copy work for you online, including how to:
- improve the reassurance text around forms delivery and returns information
- write customer-facing product pages
- improve the effectiveness of calls to action, transactional and confirmation emails
- improve post sales support copy, online help and customer service emails
- cut costs by helping people troubleshoot better online — and keeping them out of call centres
When: 29 September, 15 December 2pm-5pm
How much: £225 + VAT per trainee
Venue: Sticky Content, Business Design Centre, 52 Upper Street, London N1 0QH
Nearest Underground: Angel on Northern Line
To book places or find out more, email Linda or call 020 7704 3232